Around 68% of online activities start with a search engine like Google. With search engine optimization (SEO), you can improve your organic rankings. Better rankings can help you reach more customers online.
In fact, over 60% of marketers say growing SEO and organic presence on their websites are top marketing priorities. If you’re not tracking key performance indicators (KPIs), however, you might struggle to improve.
Here are 12 SEO KPIs you need to track for a smart SEO strategy.
Understanding these SEO metrics will help you boost your rankings. You can make informed changes to your SEO strategy. You might have an easier time reaching customers online as a result.
If you’re not improving your SEO strategy, however, your competitors will rank ahead. You might miss a chance to generate traffic and leads as a result.
Don’t let that happen! Discover which SEO metrics you need to track with this helpful guide today.
1. New Referring Domains
Generating backlinks from high-quality domains can improve your domain authority. A higher domain authority can improve your ranking. Backlinks are links that send consumers from one website to your content.
Google says backlinks are one of its top three ranking factors. Unfortunately, about 66% of pages don’t have backlinks.
The more backlinks a page has, the more organic traffic it can generate from Google.
It’s important to generate backlinks from domains that haven’t linked to your website in the past. If a website already links to your domain, it means they view you as a trustworthy authority. Additional links from the same domain, however, are less valuable than ones from new websites.
Tracking your new referring domains will help you determine if you’re generating fresh backlinks.
Then, you can start generating fresh website traffic from a range of domains. Your online reach and visibility will increase.
As you generate more traffic from referring domains, Google will take notice. Your ranking could rise as a result.
As you track your SEO KPIs, keep an eye on your impressions.
Each time your content appears in a Google search, you gain an impression. Impressions can indicate how well your SEO strategy is performing.
As your SEO rankings improve, you’ll generate more impressions.
3. Domain Authority
Your domain authority can indicate your website’s overall SEO strength. Your domain authority score is calculated based on how many backlinks you have. The quality of referring domains is a factor, too.
Your domain authority score is ranked on a scale between 0 and 100.
If your website has a strong domain authority, you’ll rank higher than on search engine result pages. Remember, higher rankings will help you appear in front of more customers. You can generate more brand awareness and website traffic.
Ranking ahead of competing businesses can improve your credibility in the industry, too.
You can use this domain authority checker to determine your authority.
4. Click-Through Rate
Your click-through rate (CTR) indicates how often people click on your website from a search engine results page. You can boost your CTR by:
- Matching page titles with the search intent
- Using a CTA within the title
- Using or brackets in the title
- Creating compelling meta descriptions
- Using structured data
Boosting your CTR could boost your search engine rankings.
5. Keyword Rankings
Don’t forget to track SEO KPIs like your keyword rankings. Tracking your rankings will help you track your progress.
If your rankings aren’t improving over time, consider updating your SEO strategy. The best SEO company around can help. As your rankings improve, you’ll reach more customers online.
6. On-Page Optimization Scores
On-page optimization optimizes your content for search engines and users. You can determine your on-page optimization score using online tools. Understanding your score will help you determine if you’re optimized for SEO.
Your score might cover your:
- Canonical URL
- Page title
- Image file name
- Image alt tags
- Keyword density
- Instances of related keywords
- Keywords in headings and subheadings
- Related keywords in headings and subheadings
- Internal and external links
- Meta descriptions
If you’re struggling to optimize your content for SEO, look for the best SEO company around. They can help by developing your killer content. You can develop a smart marketing strategy to reach more customers online.
7. Organic Traffic
How much traffic are you generating to your website? If you’re struggling to attract traffic, you won’t generate leads or conversions. You might need to update your keyword research and SEO strategy.
8. Organic Visibility
Your organic visibility indicates how much organic search traffic your site generates compared to the total available clicks. You can use your organic visibility to determine how well your site is performing. If your organic visibility isn’t improving, it’s time to update your SEO strategy.
9. Organic Conversions
As you start tracking these SEO metrics, consider your conversion rate, too.
Your organic conversions indicate people are taking action on your website. You might need to update the call to action language on your posts. Driving higher conversion rates can boost your ROI.
10. Text Readability SEO Metrics
Text readability and relevance ensure your content delivers the best possible experience for users. Tools like Yoast check your readability score to ensure you’re using:
- Short sentences and paragraphs
- Active voice
- Transition words
These elements ensure your content is easy to read. Improving readability can keep people on your website longer. Your dwell times will improve, which could boost your rankings.
11. Pages Indexed
Google needs to index your website pages before it shows your content on search engine result pages.
Use Google Search Console to make sure the pages on your website are indexed.
12. Core Web Vitals
Google’s Core Web Vitals indicate you’re providing consumers with a high-quality user experience.
Run your website through Google’s PageSpeed Insights and Core Web Vitals tools. If your website is slow, people will leave. Your bounce rate will rise, hurting your rankings.
You can update your web design and development to improve these SEO metrics.
Smart Marketing Metrics: 12 SEO KPIs You Need to Start Tracking
Tracking these 12 SEO KPIs will help you review your SEO progress. As your rankings improve, you can reach more customers online. Then, you can generate more traffic, leads, and sales while improving your ROI.
Give your SEO rankings a boost. Track these SEO metrics and start improving your strategy today. Searching for more tips? You’ve come to the right place!
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What Are the Most Important SEO KPIs That I Should Track at All Costs?