User-generated is new among brands and marketers to promote and build a huge brand image among their potential.
In this highly competitive era, it is noticed that customers are more towards those brands and businesses about whom customers are more talking over the internet.
Brands with more user-generated content are proving to win in the new-competitive market and creating more revenues and selling more products than ever before.
Not only this, User-generated content is more engaging and powerful in attracting an audience than brand created content.
People find photos and videos shared by customers more trustworthy than those of brands. Thus, to step-up the marketing game, brands create robust user-generated content strategies to promote and sell their products.
However, some laws and regulations protect the content rights of the users, and brands cannot indulge in practicing UGC in a marketing campaign without understanding the legal rights associated with it.
What Are UGC Legal Rights?
Like any other content type, user-generated content also contains copyrights, ensuring the owner that their content cannot be misused or utilized by others unknowingly to them.
It is a mistake to think that UGC is publicly available on social media, and everyone has access to it. Terms of Service of every social media platform clearly say that no one can reshare others’ owned content or make a part of its content strategy unless they earned consent from the content owner.
Brands need to take every step precautionary while integrating user-generated content in their content marketing campaign and understand all legal issues they might encounter if they illegally practice UGC.
How To Find Your Brand Is Using UGC Rightly?
With so many legal obligations, brands must ensure the righteous use of user-generated content.
As UGC plays a massive role in engaging and building trust, it is not an excellent idea for marketers to miss UGC’s opportunity because of legal rights.
If you are a brand or marketer and want to make UGC a vital part of your brand’s promotional activity, then you have to make sure of the following points:
Did you ask permission?
Asking permission from the content owner is the foremost step in utilizing user-generated content in your marketing campaign.
Whether you are resharing it on your brand’s social media account, displaying on the website, or tagging a product to make sure users do not get offended, brands should take care to avoid any legal issues.
Marketers can avoid any legal challenges by requesting the content owner and gain permission to reshare their content licitly.
Did you acknowledge the owner?
Another critical aspect of legally practicing user-generated content is not to forget to acknowledge the content owner. While resharing it on your social media account, don’t forget to give proper credits to the content owner and recognize their creativity and efforts for making the fantastic piece of content.
It is important because thousands of people will see their created content through your account, and not acknowledging their effort in the reshared post may offend them, and they may show distrust in your content.
Thus to maintain the user’s dignity, mention them every time you use their content for marketing purposes.
Did you mention it in your Terms and Policies?
Many brands run hashtags and mention campaigns to encourage their customers to post images and videos with their brand name.
Resharing such user-generated content on social media accounts, websites, or advertisement holdings may offend the user, and they may file a lawsuit against you.
Tracking such a vast audience and asking everyone permission is not a practical option, and it is hard to track and manage.
Thus it is better to make comprehensive terms and conditions in which you mention using the content generated during the hashtag campaign.
UGC Rights Management Tool A Great Way To Acquire Rights
As there are so many restrictions and legal regulations in utilizing user-generated content, brands are looking for easy and lawful ways to integrate UGC in their promotional campaign.
Thus, UGC Rights Management comes into play, offering a platform to collect user-generated content with full legal rights.
With the help of UGC Rights Management, you can track and manage the permissions you sent to the users and download it in original form to make it a part of marketing.
One of the best UGC Rights Management tools that many big brands rely on is Taggbox, and it is a tool with an easy interface that allows you to collect UGC from various social networks and keep a tracking request smoothly.
No marketer wants their brand to get into unwanted legal troubles and find any challenges in promoting their brands to attract more audience.
Thus, user-generated content is an effective marketing strategy to build trust and influence the audience, but utilizing it legally is what level-up your marketing game.